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Project Unit 4 (Fall 2003) |
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| Course code : | XPE4-1-U1 | ||
| ECTS Credits : | 25 | Status : | Compulsory |
| Placement : | 4. semester | Hours per week : | 0 |
| Length : | 1 semester | Teaching Language : | Danish |
| Principal Content : | Marketing: Market Research in a product development perspective Products, services and brands Understanding and setting the price Marketing channels and distribution Promotion, personal selling and advertising Marketing planning and marketing economics Consumerbehavior Organizational buying behavior Mechanics of materials: Axial load, normal stress and strains in mechanical constructions, Hooke´s law, Poisson´s ratio, simple dimmensioning, safety factor, allowable stress, torsion, pure bending of beams, dimensioning of beams and rods. Engineering materials: The structure of metals, atomic bonding in solids, the structure of crystalline solids, phase diagrams, mechanism of strengthening, material testing, thermal processing, metal alloys. Product development as a marketing variable Integrated product development The phases of product development Information searches Documentation Techniques for optimizing the product Mechanical calculations Project planning Cycle planning, MRP, KANBAN, etc. Production to order and production to stock. Group technology Layout techniques Production tasks and production systems |
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| Teaching method : | Lectures, discussions, group work, cases, written assignements and video | ||
| Required prequisites : | - | ||
| Responsible teacher : | Carl Ankjær Nielsen
, can@ihk.dk |
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