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Intl. Marketing of Electronic Products (project) (Fall 2007) |
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| Course code : | XPE5-3-U2 | ||
| ECTS Credits : | 10 | Status : | Compulsory |
| Placement : | 5. semester | Hours per week : | 30 |
| Length : | 1 semester | Teaching Language : | Danish |
| Principal Content : | The theme of the project is international marketing of electronic systems, where the market is decided by 2. foreign language of the team. Objekt orienteret programming og design: The student receive an introduction to object oriented programming with Java including program structure, the object oriented way of thinking, graphical user interfaces and database communication (JDBC). The students will be engaged in working with software engineering using methods from Object Oriented Analysis and Design (OOA&D) and introducing them to the most general UML-diagrams. Data Communications: The subject is based on methods, principles and theories with focus on technologies within fixed networks as well as wireless. Communications protocols and specific protocol layers in relation to OSI and TCP/IP are central. The practical overview will be accomplished by lab-sessions regarding data logging, interfacing and serial communications via standards like RS232 and Ethernet. Web technologies: To design a web page using the data from a database (Access). The tools used are SQL (Structured Query Language), ASP (Active Server Pages), VBScript og ADO (ActiveX Data Objects) Udenrigshandel, international økonomi og international markedsføring: The use of macro and micro tools in connection with international market research is tought as well as selection of distributions channel, product policies and e-business. This leads to combined risk analysis. | ||
| Teaching method : | Theory and laboratory during the first 10 weeks, thereafter 5 weeks of project work. The teams consists of 4-6 students. | ||
| Required prequisites : | - | ||
| Responsible teacher : | Søren Raagaard
, sraa@dtu.dk |
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