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Business Intelligence (Fall 2011) |
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| Course code : | PRBUS-U1 | ||
| ECTS Credits : | 5 | Status : | Compulsory |
| Revised : | 25/08 2010 | Written : | 19/01 2010 |
| Placement : | 2. semester | Hours per week : | 4 |
| Length : | 1 semester | Teaching Language : | Danish |
| Objective : | The increased demand for information to create competitive advantages and optimize business processes has stimulated an increased use of Business Intelligence (BI). The goal of the course is to give students professional competences to identify information deliverables in a strategic context to innovate business processes, a basic understanding of the technology in use, and skills to develop a BI solution by using a spreadsheet (MS Excel) The specific objectives are: The student will gain an understanding of Business Intelligence as a holistic discipline ranging from business strategy to data sources The student will be able to identify major risk factors connected with information projects. The student will be able to develop an information strategy. That means, based on a company strategy, to identify information deliverables to improve upon processes or start up new ones. The student will gain insight into various analytical techniques that generate and deliver information for decision support and process improvement. The student will gain insight into architecture and processes in a data warehouse, data marts, and typical data creating source systems in the business’s immediate environment The student will gain insight into typical IT infrastructure components in Business Intelligence solutions The student will be able to plan a Business Intelligence project by writing a business requirement document and apply business case methodic. The student will be able to write basic SQL syntax code Based on a case, the student will be able to develop a Business Intelligence solution by using a spreadsheet (MS Excel) |
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| Principal Content : | Overview of Business Intelligence and typical risk factors (pitfalls) The relationship between business strategies and the BI function The main components of an information system The difference between data, information, and knowledge How to create an information wheel and develop an information strategy Maturity models The competences and role of the analyst Quantitative analytics, data mining, and reporting Data warehouse, ETL, data marts, and SQL Data-creating source systems Business Intelligence Competence Center (BICC) Business requirement and business cases The BI software vendors and practical BI solutions Developing your own BI solution by using MS Excel |
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| Teaching method : | Lectures with discussions, learning tasks, and casework in groups | ||
| Required prequisites : | - | ||
| Recommended prerequisites : | It is recommended but not required to have a basic understanding of calculus, statistics and SQL. Also you should be familiar with spreadsheet software such as MS Excel. | ||
| Relations : | - | ||
| Type of examination : | Look under remarks | ||
| Marking : | 7 step scale | ||
| Remarks : | Individual oral examination (30 minutes) without preparation based on teaching materials and final casework in report form. | ||
| Teaching material : | Curriculum: Business Analytics for Managers: Taking Business Intelligence beyond Reporting Jesper Thorlund and Gert H.N. Laursen Wiley and SAS Business Series, 2010 ISBN: 978-0-470-89061-5 (hardback) Recommended supplementary reading: Competing on Analytics, Thomas H. Davenport, Harvard Business School Press (2007) ISBN: 978-1-4221-0332-6 The Lost-Trade System, Jesper Thorlund, Strategic Book Publishing, New York (2008) ISBN: 978-1-60693-263-6 |
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| Responsible teacher : | Jesper Thorlund
, jestu@dtu.dk |
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