Dansk - English
Short version - Full version
Entrepreneurship (Spring 2011) |
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| Course code : | PRENT-U1 | ||
| ECTS Credits : | 5 | Status : | Optional |
| Revised : | 28/01 2011 | Written : | 18/01 2011 |
| Placement : | 5. semester | Hours per week : | 4 |
| Length : | 1 semester | Teaching Language : | English if English students are present |
| Objective : | To work on mindset, trying to create an entrepreneurial mindset. Create awareness and knowledge about how to realize the entrepreneurial potential in each student and the motivational factors behind. Be able to prioritize key areas of business in order to comply with the challenge of scarce resources that most entrepreneurs are facing. Create a viable business model and write a business model plan around it. Structure the process from idea to concept, and balance technical elements with market potential. Furthermore the students will throughout the course be working on a business model plan and various techniques to realize this. |
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| Principal Content : | Idea generation, creative tools, motivational factors, from market research to marketing, budgeting, business modeling, pitching techniques, and the current and future role of entrepreneurship. | ||
| Teaching method : | Lectures, guest lectures, workshops, games, supervision, and pitching. This course is build around a business model plan, which the students are working on from day one. | ||
| Type of examination : | Look under remarks | ||
| External examiner : | Internal | ||
| Marking : | 7 step scale | ||
| Remarks : | Oral exam, based on business model plan. Capacity limit: 36 |
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| Teaching material : | "Business Model Generation" af Osterwalder & Pigneur (2010), ISBN: 978-0470-87641-1 | ||
| Responsible teacher : | Jarl Rosenlykke
, jaro@dtu.dk |
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