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Entrepreneurship (Spring 2013)

Course code : PRENT-U1
ECTS Credits : 5 Status : Optional
Revised : 11/12 2012 Written : 13/07 2010
Placement : 3. semester og 5. semester Hours per week : 4
Length : 1 semester Teaching Language : English

Objective : That the students develop an entrepreneurial mindset, understand and are able to apply an entrepreneurial methods and acquire knowledge of different processes involved in launching a venture.

The course aims to develop the student"s ability to individually, and particularly in cooperation with others, to work systematically to develop business models, through testing and prototyping turning ideas into business opportunities. This also requires being able to balance technical aspects with market aspects and to structure the process from idea to concept.

Learning goals:
A student, who fulfills the objectives of the course must at the final exam be able to:
- Demonstrate an ability to begin the realization of an opportunity, through binding collaborations with stakeholders outside the university.
-Describe and argue for choice of business model in relation to the qualified opportunity.
- Argument upon actions and choices taken toward testing the idea on potential customers.
- Identify and name entrepreneurial methods and processes involved in creating an idea and turning it into an opportunity.
- Synthesize an opportunity into a business plan.
Principal Content : Write an action oriented business plan, effectual entrepreneurship, the business model canvas; customers, environment and process.
Teaching method : Lectures, guest lectures, workshops, supervision. This course is build around a business idea, which the students are working on realising during the course.
Type of examination : Look under remarks
External examiner : Internal
Marking : 7 step scale
Remarks : Oral exam, based on pitch and action-oriented business plan.

Capacity limit: 36

Course taught by Villads Keiding
Teaching material : Read, Stuart et.al. (2011), Effectual Entrepreneurship. Routledge.

Supplementary material:
Osterwalder, Alexander et. Al. Business Model Generation. (2010) Wiley
Responsible teacher : Nynne Mia Christiansen , nmch@dtu.dk