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Marketing Management (Spring 2013) |
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| Course code : | XAØK-U1 | ||
| ECTS Credits : | 5 | Status : | Compulsory |
| Revised : | 06/05 2013 | Written : | 16/06 2003 |
| Placement : | 2. semester | Hours per week : | 4 |
| Length : | 1 semester | Teaching Language : | English |
| Objective : | To develop students’ knowledge of the basic principles and theories in marketing. To obtain an understanding of the decision making problems in connection with the total marketing activity in a company. | ||
| Principal Content : | Applied marketing science including: Analyzing the marketing environment and context. Creating, communicating and delivering value to target groups. Analyzing markets, including types of research, competitors,and buying behavior. Understanding the purpose and contents of the marketing plan and strategy. |
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| Teaching method : | Lectures, discussions, group work, cases, written assignments and self study. | ||
| Required prequisites : | - | ||
| Recommended prerequisites : | - | ||
| Type of examination : | Oral examination | ||
| External examiner : | Internal | ||
| Marking : | 7 step scale | ||
| Remarks : | - | ||
| Teaching material : | Marketing Management, Philip Kotler et al., European edition (2009), Pearson Education Ltd.ISBN 978-0-273-71856-7 | ||
| Responsible teacher : | Lynn Kahle
, lyka@dtu.dk |
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