Dansk - English
Short version - Full version
Cross-Cultural Management and Marketing (Spring 2013) |
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| Course code : | XCCMM-U1 | ||
| ECTS Credits : | 5 | Status : | Optional |
| Revised : | 18/01 2012 | Written : | 03/02 2009 |
| Placement : | 5. semester | Hours per week : | 3 |
| Length : | 1 semester | Teaching Language : | English |
| Objective : | To prepare students to identify and analyze challenges and opportunities in a global environment. | ||
| Principal Content : | - Cultural variables and dynamics in international marketing - Cultural dimensions in global business - Mindsets and behaviors in global business - Language and cross-cultural communication considerations in global business - Negotiation strategies - Globalization of business and marketing environments - Intercultural marketing strategy - Product standardization and adaption - The critical role of pricing - International distribution and sales promotion - Business innovation |
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| Teaching method : | Active student participation, including key topic introductions and group work for enhanced comprehension (inspired by Bjarne Herskin"s "Synergi model"). | ||
| Type of examination : | Oral examination | ||
| External examiner : | Internal | ||
| Marking : | 7 step scale | ||
| Remarks : | |||
| Teaching material : | Usunier, J.C. & Lee, J.A.: Marketing Across Cultures, 4th ed., 2005, Prentice Hall, ISBN: 0 273 68529 5. |
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| Responsible teacher : | Lynn Kahle
, lyka@dtu.dk |
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