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Marketing Economics (Fall 2003) |
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| Course code : | XAØK-U1 | ||
| ECTS Credits : | 5 | Status : | Compulsory |
| Revised : | 10/09 2003 | Written : | 16/06 2003 |
| Placement : | 3. semester | Hours per week : | 0 |
| Length : | 1 semester | Teaching Language : | Danish |
| Objective : | To develop students’ knowledge of the basic principles and models in marketing. To obtain an understanding of the decision making problems in connection with the total marketing activity in a company. |
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| Principal Content : | Marketing environment and context The buying behaviour of organizations and consumers Competition and competitive strategy Marketing research and intelligence Market segmentation and target markets |
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| Teaching method : | Lectures, discussions, group work, cases, written assignments and self study. | ||
| Required prequisites : | - | ||
| Recommended prerequisites : | - | ||
| Relations : | The present curriculum is arranged so that it continues in the marketing economic part of DØK (Business Economics) and MAKRO (Macro Economics). | ||
| Type of examination : | Oral examination | ||
| External examiner : | External | ||
| Marking : | Scale of 13 | ||
| Remarks : | - | ||
| Teaching material : | Marketing Management, Philip Kotler, eleventh edition, Prentice Hall Introducing Marketing Research, Paul Baines & Bal Chansarkar, Wiley Organisationers købsadfærd i grundtræk, 6. udgave, Orla Nielsen, Ricky Wilke & Mogens Bjerre, Samfundslitteratur Markedsføringsplanlægning og – ledelse, Stig Ingebrigtsen & Otto Ottesen, Samfundslitteratur |
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| Responsible teacher : | Ricky Wilke
, rw@ihk.dk |
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