Dansk - English
Short version - Full version
Marketing Economics (Fall 2005) |
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| Course code : | XAØK-U1 | ||
| ECTS Credits : | 5 | Status : | Compulsory |
| Placement : | 3. semester | Hours per week : | 4 |
| Length : | 1 semester | Teaching Language : | Danish |
| Principal Content : | Marketing environment and context The buying behaviour of organizations and consumers Competition and competitive strategy Marketing research and intelligence Market segmentation and target markets | ||
| Teaching method : | Lectures, discussions, group work, cases, written assignments and self study. | ||
| Required prequisites : | - | ||
| Responsible teacher : | Ricky Wilke
, rw@ihk.dk |
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