Dansk - English
Short version - Full version
Marketing Across Cultures (Fall 2007) |
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| Course code : | XMAC5-U1 | ||
| ECTS Credits : | 5 | Status : | Optional |
| Revised : | 08/10 2007 | Written : | 23/08 2007 |
| Placement : | 6. semester | Hours per week : | 3 |
| Length : | 1 semester | Teaching Language : | English |
| Objective : | To develop students’ awareness, understanding and knowledge of companies’ problems when operating in an international/global marketing environment. Learning objectives: At the end of the semester the student should be able to: • apply and explain the correct technical terms • show awareness, understanding, insight and knowledge of the topics discussed during the semester • present, discuss and provide examples of the subjects mentioned above |
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| Principal Content : | Culture: The cultural process and cultural dynamics Language, culture, communication in general and intercultural communication Intercultural marketing communications Intercultural marketing negotiations. |
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| Teaching method : | Lectures, class work, role plays, written exercises and cases. | ||
| Required prequisites : | For Export Engineering students: Kurset henvender sig til gæstestuderende. For eksportingeniørstuderende er dette kursus indeholdt i 8. semester. |
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| Recommended prerequisites : | For non-Export Engineering students: Familiarity with sales and marketing, and economic terms used in companies. |
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| Relations : | - | ||
| Type of examination : | Oral examination | ||
| External examiner : | Internal | ||
| Marking : | 7 step scale | ||
| Remarks : | - | ||
| Teaching material : | - | ||
| Responsible teacher : | Charlotte Posselt
, chps@dtu.dk |
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