Dansk - English
Kort version - Fuld version
Marketing Across Cultures (Efterår 2008) |
|||
| Kursuskode : | XMAC5-U1 | ||
| ECTS Point : | 5 | Status : | Tilvalg |
| Revideret : | 08/10 2007 | Oprettet : | 23/08 2007 |
| Placering : | 6. semester | Timer pr. uge : | 3 |
| Længde : | 1 semester | Undervisningssprog : | Engelsk |
| Målsætning : | To develop students’ awareness, understanding and knowledge of companies’ problems when operating in an international/global marketing environment. Learning objectives: At the end of the semester the student should be able to: • apply and explain the correct technical terms • show awareness, understanding, insight and knowledge of the topics discussed during the semester • present, discuss and provide examples of the subjects mentioned above |
||
| Hovedindhold : | Culture: The cultural process and cultural dynamics Language, culture, communication in general and intercultural communication Intercultural marketing communications Intercultural marketing negotiations. |
||
| Undervisningsform : | Lectures, class work, role plays, written exercises and cases. | ||
| Krævede forudsætninger : | Kurset henvender sig til gæstestuderende. For eksportingeniørstuderende er dette kursus indeholdt i 8. semester. |
||
| Anbefalede forudsætninger : | For non-Export Engineering students: Familiarity with sales and marketing, and economic terms used in companies. |
||
| Relationer : | - | ||
| Prøveform : | Mundtlig prøve | ||
| Censur : | Intern | ||
| Bedømmelse : | 7-trinsskala | ||
| Bemærkninger : | |||
| Undervisningsmateriale : | - | ||
| Ansvarlig underviser : | Charlotte Posselt
, chps@dtu.dk |
||