Dansk - English
Kort version - Fuld version
Marketing Across Cultures (Efterår 2008) |
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| Kursuskode : | XMAC5-U1 | ||
| ECTS Point : | 5 | Status : | Tilvalg |
| Placering : | 6. semester | Timer pr. uge : | 3 |
| Længde : | 1 semester | Undervisningssprog : | Engelsk |
| Hovedindhold : | Culture: The cultural process and cultural dynamics Language, culture, communication in general and intercultural communication Intercultural marketing communications Intercultural marketing negotiations. |
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| Undervisningsform : | Lectures, class work, role plays, written exercises and cases. | ||
| Krævede forudsætninger : | Kurset henvender sig til gæstestuderende. For eksportingeniørstuderende er dette kursus indeholdt i 8. semester. |
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| Ansvarlig underviser : | Charlotte Posselt
, chps@dtu.dk |
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