Dansk - English
Short version - Full version
Marketing Across Cultures (Fall 2008) |
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| Course code : | XMAC5-U1 | ||
| ECTS Credits : | 5 | Status : | Optional |
| Placement : | 6. semester | Hours per week : | 3 |
| Length : | 1 semester | Teaching Language : | English |
| Principal Content : | Culture: The cultural process and cultural dynamics Language, culture, communication in general and intercultural communication Intercultural marketing communications Intercultural marketing negotiations. |
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| Teaching method : | Lectures, class work, role plays, written exercises and cases. | ||
| Required prequisites : | For Export Engineering students: Kurset henvender sig til gæstestuderende. For eksportingeniørstuderende er dette kursus indeholdt i 8. semester. |
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| Responsible teacher : | Charlotte Posselt
, chps@dtu.dk |
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