Dansk - English
Kort version - Fuld version
Cross-Cultural Management and Marketing (Forår 2011) |
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| Kursuskode : | XCCMM-U1 | ||
| ECTS Point : | 5 | Status : | Tilvalg |
| Revideret : | 03/02 2009 | Oprettet : | 03/02 2009 |
| Placering : | 5. semester | Timer pr. uge : | 3 |
| Længde : | 1 semester | Undervisningssprog : | Engelsk |
| Målsætning : | To prepare students to identify and analyze challenges and opportunities in a global environment. | ||
| Hovedindhold : | - Cultural variables and dynamics in international marketing - Cultural dimensions in global business - Mindsets and behaviors in global business - Language and cross-cultural communication considerations in global business - Negotiation strategies - Globalization of business and marketing environments - Intercultural marketing strategy - Product standardization and adaption - The critical role of pricing - International distribution and sales promotion - Business innovation |
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| Undervisningsform : | Active student participation, including key topic introductions and group work for enhanced comprehension (inspired by Bjarne Herskin"s "Synergi model"). | ||
| Prøveform : | Mundtlig prøve | ||
| Censur : | Intern | ||
| Bedømmelse : | 7-trinsskala | ||
| Undervisningsmateriale : | Usunier, J.C. & Lee, J.A.: Marketing Across Cultures, 4th ed., 2005, Prentice Hall, ISBN: 0 273 68529 5. |
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| Ansvarlig underviser : | Charlotte Posselt
, chps@dtu.dk |
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