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Business Concept Innovation - Project (Spring 2013)

Course code : XIFP-U1
ECTS Credits : 7,5 Status : Compulsory
Placement : 7. semester Hours per week : 30
Length : 1 semester Teaching Language : Danish and English

Principal Content : The point of departure is previous semesters and the engineering internship (see course description for XIFT-U1)as well as contact to a company engaged in product development and preferably export activity in several markets.

Under the heading "Business Concept Innovation," the students work in teams and conduct a project based on a real problem for the company.

The project should address the following three areas:
- Organization-particularly regarding information technology challenges
- Business aspects (financial, marketing, sales, culture, and language)
- Intrapreneurial aspects-with respect to innovation
The focus is on the interdependence of the three areas.

The project is manifested in an oral presentation, rather than a written report: the students" recommendation to the company.
Teaching method : The students work in teams of 4-6 students per team.

The students are expected to find a company to work with, e.g. a traineeship company, and jointly identify a change management project for the company. This could be about implementing technology, customer-market oriented issues, or other business optimization topics.

The full-time project period is five weeks after 10 weeks of theory (please see XIFT-U1). Foreign language classes, however, continue during the five-week period.
Required prequisites : Completed engineering internship and previous semesters, one-five, successfully completed.
Responsible teacher : Lynn Kahle , lyka@dtu.dk