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Business Concept Innovation - Project (Spring 2013) |
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| Course code : | XIFP-U1 | ||
| ECTS Credits : | 7,5 | Status : | Compulsory |
| Revised : | 13/02 2013 | Written : | 12/01 2010 |
| Placement : | 7. semester | Hours per week : | 30 |
| Length : | 1 semester | Teaching Language : | Danish and English |
| Objective : | The main objective of the course is to develop the student"s ability- independently and particularly in a team- to systematically work with product development, innovation, and business development in an international context. The student will learn how to focus on core and critical problems in connection with developing and implementing business concepts (i.e. an umbrella term for product development, innovation, consequences of globalization, etc.) in a holistic perspective. Learning goals: The student that has met the course requirements should, at the examination, be able to: - through the project work, demonstrate the ability - independently and with others - to evaluate and analyze the above mentioned change management processes. - Professionally present how to implement change management processes in practice by working with a company - critically reflect over processes, mothodology, applied theory, and possible solutions |
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| Principal Content : | The point of departure is previous semesters and the engineering internship (see course description for XIFT-U1)as well as contact to a company engaged in product development and preferably export activity in several markets. Under the heading "Business Concept Innovation," the students work in teams and conduct a project based on a real problem for the company. The project should address the following three areas: - Organization-particularly regarding information technology challenges - Business aspects (financial, marketing, sales, culture, and language) - Intrapreneurial aspects-with respect to innovation The focus is on the interdependence of the three areas. The project is manifested in an oral presentation, rather than a written report: the students" recommendation to the company. |
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| Teaching method : | The students work in teams of 4-6 students per team. The students are expected to find a company to work with, e.g. a traineeship company, and jointly identify a change management project for the company. This could be about implementing technology, customer-market oriented issues, or other business optimization topics. The full-time project period is five weeks after 10 weeks of theory (please see XIFT-U1). Foreign language classes, however, continue during the five-week period. |
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| Required prequisites : | Completed engineering internship and previous semesters, one-five, successfully completed. | ||
| Recommended prerequisites : | Completed engineering internship | ||
| Relations : | Not available | ||
| Type of examination : | Oral examination based on a project | ||
| External examiner : | External | ||
| Marking : | 7 step scale | ||
| Remarks : | Each team presents their project (maximum of 25 minutes) in English. Immediately following are questions to the project. The basis for the grade, which is individual, is the project presentation. Feedback regarding the English usage during the presentation is also given. Each team must hand in a "teaser" corresponding to no more than five A4 pages. The teaser will be sent by mail to the external examiner and the students are expected to hand in four identical copies. |
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| Teaching material : | Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons. samt materiale det benyttet i teorikurset XIFT-U1. Supplerende materiale efter aftale med underviserne. |
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| Responsible teacher : | Lynn Kahle
, lyka@dtu.dk |
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