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Business Concept Innovation - Theory (Spring 2013) |
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| Course code : | XIFT-U1 | ||
| ECTS Credits : | 15 | Status : | Compulsory |
| Revised : | 24/04 2013 | Written : | 12/01 2010 |
| Placement : | 7. semester | Hours per week : | 20 |
| Length : | 1 semester | Teaching Language : | Danish and English |
| Objective : | The aim of this course is to develop the student"s ability - both independently and particularly in a team - to work systematically with product development, innovation, and business development in an international context. The student will learn how to focus on core and critical problems in connection with developing and implementing business concepts (i.e. an umbrella term for product development, innovation, consequences of globalization, etc.) in a holistic perspective. Learning goals: The student that has met the course requirements should, at the examination, be able to: - explain how to effectively develop business concepts by applying relevant tools and systems - discuss and relate various authorities theories - analyze a company"s internationalization challenges and the international marketing environment - discuss practical and theoretical knowledge on culture, cultural patterns and inter-cultural relations as well as negotiating in an inter-cultural context |
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| Principal Content : | Under the heading "Business Concept Innovation," the following four subgroups are addressed: 1. Culture (CHJ) 2. Global marketing management and innovation (LK) 3. Intrapreneurship (NMC) 4. External business presentation (CHJ, LK, NMC) ad 1. Culture (CHJ) Culture, culture definitions and their limitations, identity, culture and nationality, culture analysis Dimensions: "Time and space," cultural dimensions (e.g. Hofstede, Trompenaars, Triandis) Language, inter-cultural communication, and marketing communication ad 2. Global marketing management and innovation (LK) Globalization: opportunities and challenges, strategic implications Innovation with respect to growth, business development, and value proposition Communities of practice and design thinking Selected sources (subject to change): Anderson & Narus, Boztepe, Brown, Chesbrough, Drucker, Martin Mintzberg, Porter& Kramer, Prahalad & Ramaswamy, Czikszentmihalyi, Kozinets et. al., Sawhney et. al., von Hippel, Wenger ad 3. Intrapreneurship(NMC) Introduction to entrepreneurial methods and selling. Introduction to intrapreneurship. Organizational understanding: The evolution of organizations. Changing organizations: The learning organization, change management Selected sources: Hamel, Kotter, Nonaka, Senge, Argyris, Sarasvathy, Bosworth. ad 4. External business presentations (CHJ, LK, NMC) The students apply the theory from the other three subgroups through "real-life challenges" assignments that guest speakers from the business world present. The team solutions are then presented to the guest speaker for critique. There are three main purposes of the external business presentations. The students become familiar with a number of different companies, an idea of the typical challenges that companies face, and the opportunity to connect theory with practice. |
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| Teaching method : | The teaching method is based on Bjarne Herskins Synergy Model. The students are expected to work independently with the material; individually and in their teams. Weekly student-led presentations make up a considerable part of the course. The class meets for theory lectures and group work for the first ten weeks of the semester. Two consecutive days a week (2 x 2 lessons) are slated for the external business presenters. On the first day, the business presenter tells about their company/industry, their role and challenges, and presents an assignment case(s) to the teams. The students continue to work on the case in their teams. The following day the students present their solutions to the business presenter, who in turn provides feedback and leads a dicussion with the class. The material provided by the external business presenters is part of the curriculum for the exam. Therefore, the teams will take turns in writing the minutes. The minutes, the student presentations, and the business presenter materials should be uploaded to CampusNet. After 10 weeks of class (the foreign language lessons continue as usual)the project period states (please see course description for XIFP). |
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| Required prequisites : | Completed engineering traineeship and passed the first five semesters. | ||
| Recommended prerequisites : | |||
| Relations : | Not available | ||
| Type of examination : | Oral examination | ||
| External examiner : | External | ||
| Marking : | 7 step scale | ||
| Remarks : | Oral exam, typically with nine combination questions (two sub-questions.) During the exam, the student draws one combination question. The exam is in Danish or English (student"s choice). | ||
| Teaching material : | Schilling, Mellissa A. (2010) Strategic Management of Technological Innovation , 3rd. ed. McGraw Hill, ISBN 978-007-128957-3 Usunier, Jean-Claude & Lee, Julie Anne (2013). Marketing Across Cultures, 6th edition. Pearson Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons. Cooper, Brant & Vlaskovits, Patrick (2010) The Entrepreneur"s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany. Mondahl, Margrethe Smedegaard, Svendsen, Lisbet Pals & Rasmussen, Jonas (2010). Professional Oral Communication in English. Handelshøjskolens Forlag. Supplementary materials to be determined by each teacher accordingly. |
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| Responsible teacher : | Lynn Kahle
, lyka@dtu.dk |
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