Dansk - English
Short version - Full version
Marketing Management (Fall 2012) |
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| Course code : | XAØK-U1 | ||
| ECTS Credits : | 5 | Status : | Compulsory |
| Placement : | 2. semester | Hours per week : | 4 |
| Length : | 1 semester | Teaching Language : | English |
| Principal Content : | Marketing environment and context. Creating, communicating and delivering value to target groups. Analyzing markets, including types of research, competitors,and buying behavior. Understanding the purpose and contents of the marketing plan and strategy. | ||
| Teaching method : | Lectures, discussions, group work, cases, written assignments and self study. | ||
| Required prequisites : | - | ||
| Responsible teacher : | Lynn Kahle
, lyka@dtu.dk |
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